Blog

ZTE fights off low-end stereotype with high-end Axon phone

Posted by:

Chinese brands don’t always command much attention in the U.S. So when ZTE teased its newest smartphone, the Axon, it initially didn’t mention the company at all.

The company’s online promotions in advance of the launch just featured a mysterious high-end Android device. The marketing scheme paid off, according to Adam Zeng, CEO of ZTE’s mobile devices business, sparking media interest. It even caused some to wonder if the product was Korean-made, as Chinese brands have a low-end image to U.S. consumers, according to Zeng.

ZTE was happy to clear up any preconceived notions. “Chinese brands can also come out with top-tier products,” Zeng maintained.

To read this article in full or to leave a comment, please click here

0


About the Author

We offers a proactive approach to IT support, Managed IT Services, Hosted Cloud Services, and IT Project Management. We are focused on anticipating and mitigating any IT infrastructure problems you might incur. We offer the most unique blend IT project consulting, complete cloud-based services, and network/server management techniques to provide a customized solution for any size business. We are the premier provider of Managed IT Services, IT Support Services, Hosted Cloud Servers, Hosted Microsoft Exchange Email, Hosted VoIP PBX and Outsourced IT solutions. We service Texas from our main offices in Austin, Dallas, Houston and San Antonio. Our unique blend of computer networking services, cloud-based offerings, and professional IT services are provided by certified IT consulting professionals. We strive to be your one source for all technology guidance, support, hardware, software, and telephony. Using cutting edge network management tools and expertise, We will monitor your company’s network activity 24x7x365 in an effort to correct emerging issues well before they escalate to a level that forces business as usual to cease.

# #