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The average mobile YouTube session is now 40 minutes, Google says

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Why stop your video for a snack, or when nature calls, when you’ve got a smartphone?

On mobile devices, the average length of a viewing session on YouTube is now more than 40 minutes, Google reported Thursday. That’s double what it was last year, CFO Ruth Porat said during the company’s quarterly earnings call.

Google didn’t say what types of video people are watching for that long of a stretch. You can imagine how individual music videos, movie trailers, and tutorials could add up throughout the day, but the fact that Google’s figure is for uninterrupted viewing shows how popular it’s become to watch video on mobile devices.

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