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Telecom providers launch app challenges to spur innovation in Africa, Asia

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In order to spur innovation and further fuel the already hot mobile markets in Africa and Asia, rival telecom providers have launched app challenges.

Ahead of the Aug. 3 launch of Orange’s app challenge for startup developers mainly in Africa, announced the first week of July, India-based Airtel has announced a similar contest.

Set to be France-based Orange’s largest international developer challenge to date, the program is aimed at supporting local startups and driving innovation in Africa and the Middle East. The challenge is for developers in 13 countries (11 in Africa), and will involve use of its APIs.

While Orange notes that the developer challenge will be the first in which the telco will open up its APIs in Africa and the Middle East, it maintains that it isn’t their intention to merely provide a cash prize to developers just for making an app.

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